Michigan universities keep an eye on students' social media posts via @reporterdavidj

As students’ lives play out more on social media, Michigan’s universities are finding ways to stay abreast of what’s going on


Social Media Data Shows Detroit Marketers Need to Quit Hogging the Conversation


"It's clear that most Detroit-area professional service organizations have embraced social media, but some are making mistakes that may be limiting the effectiveness of this business development tool..."


Day in the Life: What Burger King's community manager does via @jordan327


"Brands acting “cool” on social media is an epidemic that can’t be contained, but Burger King’s senior community manager Carlos Matias says he has it figured out."



The New Customer Journey: Understanding and Engaging With Your Social-Savvy Customers


"...what can marketers learn about consumer behavior toward specific brands based on social media activity on various networks? Do consumers start on one network in the beginning of their purchase journey and then shift to another?"


Facebook expands Live video, will put it front and center in mobile app via @AmyGesenhues

 


"The company announced a set of new features to Facebook Live and, more importantly, says it’ll make Live one of the primary tabs in its mobile app — replacing the Messages icon."

 


Why Social Media Holds Keys To Future Of TV Advertising via @aarongoldman

 


"Marketers can use social data to determine affinities among brands, networks, programs and celebrities. They can use social engagement metrics to measure the impact of their commercials and sponsorships. And they can buy addressable TV audiences using social media segments"


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